Great! You've got your Website up, and everyone who knows to go to your new Website has visited and complemented you on your new look. And now they've left. And may not come back for a while. If ever.

Then the thought occurs to you...there are bajillions of people in your target markets that have no idea you've even got a Website. Come to think of it, that's probably because they have no idea about who you are. Or that you even exist. And that you have what they need to ________________.

That's where marketing comes in. Particularly, Website marketing.

Encompass has a variety of Website marketing options to help drive traffic to your Website. From broadcast email campaigns to search engine page preparation and submission to off-line direct mail services, we can help move traffic to your site.

A few things to keep in mind as you move forward with you Website marketing:

   1. You don't want the whole world to come to your Website. Just the ones who legitimately can make sense of what you've got on-line. The rest of the traffic is lost.
   2. If a search engine company says they guarantee you top placement with a given search engine, ask them for a timeframe and a double-your-money-back guarantee. It's virtually impossible for a third-party search company to guarantee top placement in engines they don't control. Pay-per-click advertising, however, is another matter entirely.
   3. Don't give up early. This stuff takes time.
   4. Market off-line to drive people on-line. Post cards, billboards, newsletters, give-aways, print ads, bumper stickers...the list is endless.
   5. Embrace broadcast email. Which means keep up with email addresses - both of current and prospective customers. Most Website owners never realize the potential they have in their email address books, nor do they make it a priority to capture new email addresses. And that's too bad.

Ready to talk Website marketing?